The purpose of the study was to examine the determinant factors that influence the intention
to revisit retailer omnichannel in Indonesia with Mean-End Chain Approach. The internet …

Purpose: The purpose of this study was to determine the effect of utilitarian value, hedonic
value, channel integration quality on Omni-Channel Shopping Intention and shopper …

The effects of omnichannel integration on customers are examined in this study along with
the mediating roles that customer empowerment, customer satisfaction, and service failure …

The recent trend shows that omni-channel marketing is growing rapidly. Customer
preference to digital transaction encourages companies to shift their platforms to digital …

Purpose This study aims to examine the factors that motivate consumers' omnichannel
continuance intention from the utilitarian value perspective and to test the moderating role of …

Multi-channel integration is a prerequisite for omni-channel retail success. Implementation of
good multi-channel integration increases satisfaction and has an impact on long term …

This study seeks to explain the intent of SMEs business owners to implement omnichannel
retail in their operations. This study employs the UTAUT model and adds innovativeness as …

Effect of channel integration quality on consumer responses within omni-channel retailing |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

Purpose This study aims to explore the impact of channel integration on usage intention
through mobile applications (apps) for customers in grocery retailers. Moreover, the study …