Purpose This study aims to explore the innovative strategies of business model of the free-to-
fee switch, the relationship between the business model innovation and customer …

Purpose Aside from grappling with technological advancements, enterprises in the industrial
internet era are embracing business model innovation to align with the evolution of the …

In the era of knowledge economy and open innovation, it is especially important for
organizations to learn how to store and utilize internal and external knowledge for the …

Existing literature on business models is still inconclusive about the specific business model
transformation (eg C2B transformation). Using frugal innovation as the theoretical lens, we …

The main objective of this article is to answer the question: How does one make a
'new'business model framework in a knowledge-based economy? In an effort to advance …

Increased digitalization enabled innovation and practical examples from the retail industry
have captured the attention of marketing scholars, with rapid development in the academic …

Purpose This paper aims to explore the importance of knowledge-oriented leadership in the
context of business model innovation (BMI) and open innovation. This study also seeks to …

With the competitive environment intense, the leader of the market gradually becomes
buyers market. For the enterprise, to maintain and retain existing customers, which is to …

Purpose The purpose of this paper is to study the details of new age digital business using a
freemium business model. Design/methodology/approach Study of the various prospects of …

Purpose–The purpose of this paper is to investigate the extent of customer switching and the
reasons that underlie customer‐switching intentions. The paper aims to focus on the various …