The term metaverse refers to a collective virtual shared space created by the convergence of
virtually enhanced physical reality and physically persistent virtual space, including the sum …

Metaverse is a virtual reality world where users can interact with each other, buy and sell
things, and fulfil their dreams through virtual reality or augmented reality. This technology …

Metaverse as a third space for retailing It is expected that, at first, metaverse-based retail
spaces would co-exist with other online and offline channels, such as web-based electronic …

A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

This chapter outlines the understanding of consumer behavior in the virtual ecosystem and
the adoption of immersive technologies in the metaverse among consumers. The metaverse …

Metaverses represent immersive threedimensional virtual environments in which people
interact as avatars, using the metaphor of the real world but without its physical limitations …

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie, augmented reality, virtual reality, mixed …

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …

In the swiftly evolving digital landscape, the metaverse is redefining marketing paradigms,
offering unprecedented opportunities for brand engagement and consumer interaction. This …

The metaverse, a virtual realm where individuals can engage in a plethora of experiences
and interact with one another, is rapidly gaining traction among both consumers and …