Although name, image, and likeness policy officially changed on July 1, 2021, actions
leading up to this policy modification provide insight into the desires and perspectives of the …

This research examined how a dominant sport organization (the National Collegiate Athletic
Association) within an organizational field (US intercollegiate athletics) addressed legitimate …

With the NCAA's NIL policy changes, many athletes will likely need to solve the issue of
brand management, with many of them assuming the role themselves. Taking on this role …

On July 1, 2021, the National Collegiate Athletic Association suspended its amateurism
bylaw, allowing states to pass name, image, and likeness legislation. This opened the …

This article brings together scholarship on communication theory, influencer marketing, and
personal branding to examine a new type of social media influencer—the college athlete …

Higher education officials, including presidents and senior athletics administrators, are
expected to voluntarily comply with the mandates of Title IX. In anticipation of the need for …

Amidst the backdrop of an ongoing global pandemic, the summer of 2021 brought forth two
events teetering the Division I college sport landscape at the precipice of unprecedented …

Conclusion Historically, the system of “amateurism” imposed by the NCAA has allowed its
member institutions the ability to generate sizable revenues while compensating the college …

In the wake of the Penn State child sex tragedy, media coverage tended to focus on the
individuals involved rather than the corporatized university's economic motivations and the …

Name, image, and likeness (NIL) has altered the landscape of the National Collegiate
Athletic Association (NCAA). Specifically at the Division I Football Bowl Subdivision (FBS) …