Social media has revolutionized marketing, advertising, and promotional practices of
business concerns. After the advent of Web 2.0, traditional methods of marketing have …

Today is the era of digitalization. Nowadays, people prefer to attach their lives to social
media presence on Facebook, Instagram, Twitter, YouTube, and LinkedIn. Hence …

Large corporations have taken benefit of social media marketing's potential as a forum for
marketing and have used it to drive their ad campaigns. Marketers are more conscious than …

Social media has carried out a lot of value additions for different stakeholders in today's
world. However, comprehensive literature reviews on different aspects of social media …

In recent years, social media has become ubiquitous and most important for social
networking, content sharing and online accessing. Due to its reliability, consistency and …

It has been observed that Internet technologies and web-based applications are persistently
increasing and in the current scenario, technology is more about linking people rather than …

Social media is an emerging phenomenon in business marketing and public relations (PR).
Even though the speed of adaptability of social media as a marketing and PR tool by …

Globalization has transformed the marketing field from traditional marketing media to social
marketing media because of its numerous roles of reaching more customers at the least …

Social media gained rapid prominence within few years of its existence. It is generally the
medium to socialize and many are awed by the transformation of communications processes …

Today's world being in the middle of a social media revolution, it is more evident, that social
media are being widely utilized with the end goal of communication. A few of the most …