An investigation into the relationship between clothing colors and gender stereotyping in children

Z Xue, Q Li, J Zhao, X Zeng - Journal of Retailing and Consumer Services, 2024 - Elsevier
This paper investigates the relationship between children's clothing color and gender
stereotyping, as well as the underlying mechanisms. Sample colors were chosen based on …

Color preference and color meaning of university students

GY Je, KH Lee - Fashion & Textile Research Journal, 2011 - koreascience.kr
The purpose of this study were to see what is the color preference for college students and
the meaning of color, based on color psychology. The subjects are the male and female …

Gender labels on gender-neutral colors: Do they affect children's color preferences and play performance?

SP Yeung, WI Wong - Sex Roles, 2018 - Springer
Gender-typed color preferences are widely documented, and there has been increasing
concern that they affect children's play preferences. However, it is unclear whether such …

Impact of gender and the stereotyped nature of illustrations on choice of color: Replica of the study by Karniol (2011) in a Spanish sample

R Navarro, V Martínez, S Yubero, E Larrañaga - Gender Issues, 2014 - Springer
Early acquisition of stereotypes that associate “blue” with boys and “pink” with girls can
influence their preferences for these colors and also their choices in clothing, toys or objects …

The importance of color in marketing and customer behavior

HS Soliman, MA Alkaramani, IG Elbadwy… - Journal of Textiles …, 2024 - journals.ekb.eg
Color is a source of information and is present everywhere. After their first encounters with
people or things, consumers form opinions within ninety seconds. Colors alone account for …

The psychology of color and its effect on branding

TM Maghraby, AE Elhag, RM Romeh… - Journal of Textiles …, 2024 - journals.ekb.eg
As we go into a world where marketing is becoming increasingly crucial, it is critical to
recognize the influence color psychology has on branding. As consumers, we may not …

Correlations between color attributes and children's color preferences

J Gyu “Phillip” Park - Color Research & Application, 2014 - Wiley Online Library
This study examined the role of color attributes (lightness and saturation) on children's color
preferences for interior room colors. It also investigated children's most preferred colors …

Colour in fashion: effects on personality

SL Obeng, DK Danso, JA Omari… - European Journal of …, 2018 - oapub.org
Colours have much impact on users–either positively or negatively–when they are used for
fashion objects. This paper is purposed to identify major ways in which fashion designers in …

Investigating the gender-based colour preference in children

M Mohebbi - Procedia-Social and Behavioral Sciences, 2014 - Elsevier
This study aims at identification of gender-based colour differences among 7-9 years old
children at single-gender schools in an Islamic country. This will help to better understand …

Colored apparel-relevance to attraction in humans

CR Sullivan, A Kazlauciunas… - Journal of Fashion …, 2017 - eprints.whiterose.ac.uk
There are numerous different dyes available, many varied fashion trends, and various
different ways to change/enhance physical aesthetics. Predicting color preferences and how …