Why do advertising campaigns and new products often fail? Why do consumers feel that
companies don't understand their needs? Because marketers themselves don't think deeply …

The initial hype and fanfare from the Meta Platforms view of how the metaverse could be
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …

How to unlock the hidden 95 per cent of the customer's mind that traditional marketing
methods have never reached. This title provides practical synthesis of the cognitive …

Rediscover the fundamentals of marketing along with the rise of metamarketing from the
best in the business In Marketing 6.0, the celebrated promoter of the “Four P's of Marketing,” …

These needed improvements are nowhere more evident than with the development of
effective advertising copy. This important task requires copy developers and the intended …

Metaphors pervade both the general marketing and competitive strategy literatures.
However, a critical evaluation reveals that, notwithstanding the extensive use of metaphors …

The widespread adoption of the metaverse has generated significant discussions within the
marketing community about the challenges and opportunities it presents for consumer …

Imagine having a dream in which ordinary objects blend and merge into fantastic hybrids. In
the dream, you reach for a pot on the stove, only to snatch your hand back when you …

In global consumer culture, brands structure an economy of symbolic exchange that gives
value to the meanings consumers attach to the brand name, logo, and product category …

How a company" positions'a brand is not necessarily how the consumer perceives that
brand. Brands allow marketers to add meaning to products and services, but it is consumers …