This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …

Hadi et al.(Journal of Consumer Psychology, 34, 2023) have created a masterful and wide‐
sweeping review of the consumer behavior literature on the Metaverse. They envision our …

The initial hype and fanfare from the Meta Platforms view of how the metaverse could be
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …

Due to rapid technological developments, the metaverse is quickly garnering attention from
all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is …

A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

Purpose–The purpose of this paper is twofold. First, to provide an overview of postmodern
marketing in the consumer context, integrating the relevant literature around two contrary …

Real-time multisensory social interactions (RMSIs) between people are at the center of the
metaverse, a new computer-mediated environment consisting of virtual “worlds” in which …

Ritzer suggests that we are witnessing the emergence of a prosumer society where early
forms of prosumption (the gas station, the automatic teller machine, McDonalds, etc.) are …

Recently, a new set of channels for consumer and business interaction have emerged—
three‐dimensional “virtual” worlds. This study attempts to better understand the nature of …

There are numerous and substantial effects of the use of digital technologies on consumers.
I focus here on the ways in which these technologies have brought changes to the extended …