Over the past few decades research has predominantly focused on the technical aspects
and theoretical challenges of Artificial Intelligence (AI). With the deluge of data and the …

Abstract The deployment of Artificial Intelligence (AI) has been accelerating in several fields
over the past few years, with much focus placed on its potential in Business-to-Business …

A growing body of evidence indicates that implementing artificial intelligence (AI) at scale
can improve market performance in B2B settings by accelerating decision-making process …

With the growing popularity of artificial intelligence (AI) transforming business-to-business
(B2B) marketing, there is a growing demand to comprehensively understand the adoption …

Purpose The purpose of this paper is to explain the technological phenomenon artificial
intelligence (AI) and how it can contribute to knowledge-based marketing in B2B …

Abstract Business-to-business (B2B) customer interactions and customer journeys
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …

Artificial intelligence (AI) has become a disruptive force that has revolutionized industries
and changed business practices. The integration of AI has brought numerous benefits to …

Purpose Although the value of artificial intelligence (AI) has been acknowledged by
companies, the literature shows challenges concerning AI-enabled business-to-business …

Anecdotal evidence suggests that artificial intelligence (AI) technologies are highly effective
in digital marketing and rapidly growing in popularity in the context of business-to-business …

There is growing recognition that agility, the ability to respond quickly, is essential for
international business (IB) in times of daunting challenges. Drawing on the resource-based …