Aim: This study was intended to investigate the marketing of library and information services
in medical college libraries in the province of Punjab, Pakistan. Research Methodology: The …

This study was conducted to find out the perceptions of library professionals about marketing
of library and information services and products in university libraries of South Punjab …

This paper examine the marketing library and information services in some academic
libraries in Kaduna metropolis. The study was guided by five (5) objectives which are; to …

Purpose of the present study is to evaluate, awareness and use of marketing of Library
services and products for better use of the library resources in the Government …

The purpose of the study is to identify librarians? attitudes of the public sector universities of
Jamshoro, Sindh, Pakistan, toward the marketing of library products and services. The data …

This study was designed to investigate the marketing of library services in academic libraries
in Niger state, Nigeria. The study employed a descriptive survey research design. The …

Purpose of the present study is to evaluate, awareness and use of marketing of Library
services and products for better use of the library resources in the Government …

There are different marketing strategies are available to promote the library resources,
services, products, and facilities. In the marketing strategies some of the strategy such as …

Marketing has become widely applicable in libraries and information services (LIS). It
revolves around client satisfaction. The present study aims to explore the perception of the …

This paper explains the vitality of marketing as a panacea for promoting library services and
products to current and potential users. The paper identified the need for marketing library …