This study examines the relationship between value co-creation process, idea generation
and new service development performance from the perspective of telecommunication …

Challenged with market competition, firms can effectively connect innovative research and
development, marketing activities, and design resources by using a value co-creation …

The involvement of customers as co-creators in new service innovation is increasingly being
suggested as a successful strategy to improve the success rate of new services. Value-in …

By integrating the dynamic capability perspective and service-dominant logic (SDL), this
study empirically investigates the distinct roles of internal and external knowledge …

Innovation value chain is the end-to-end approach to generate, transform and disseminate
knowledge and ideas. These new ideas may be incorporated in the system for novelty and …

Purpose The purpose of this study is to propose a model of a value cocreation strategy
(VCS) for analyzing how enterprises adopt innovative, marketing, and design strategies to …

AIn the advanced-economy, the services industry hasbecome a dominant sector. Evidently,
the services sector has grown at a much faster rate than any other. For instance, in such …

Involving customers to co-create value is an important strategy for businesses competing to
satisfy personalized demands and to gain competitive advantages. However, the research in …

Abstract Service innovation is crucial to sustaining companies' long-term success. As the
role of customers in the process of service production and delivery has increased, service …

The study assessed the effect of value co-creation on innovation performance with a
mediating effect of customer perceived value in the telecommunication industry in Ghana …