With the growth of online tourism, it is important to analyze the reviews left by numerous
customers on social networks to improve the hotel's online reputation. Hotel segmentation …

Customer choice and segmentation through online reviews can help hotels to improve their
marketing strategy development. Nevertheless, old-style approaches are unproductive in …

Customer segmentation is a key piece of a company's business strategy. This paper
presents a segmentation of the online users of tourism platforms through the recency …

Customer segmentation via online reviews and ratings can assist different hotels, including
spa hotels, to better inform marketing strategy development and ensure optimal marketing …

The effect of online reviews on resulting decisions attracted the interests of merchants and
researchers in different fields. According to existing studies, the decisions of tourists are …

Digital social media has played a key role in tourism and hospitality industry. The use of
machine and deep learning has been effective in market segmentation and customers' …

Customer segmentation helps the company better understand its target audience, which is
vital to optimizing marketing strategies and maximizing the customer value for the company …

With the wide penetration of Internet, online hotel reviews have become popular among
travellers. Online hotel reviews also reflect customer satisfaction with hotel services. In this …

The hotel industry is an example of experiential services. As consumers cannot fully
evaluate the online review content and quality of their services before booking, they must …

Online customer review classification and analysis have been recognized as an important
problem in many domains, such as business intelligence, marketing, and e-governance. To …