The ongoing digitalization in the financial services industry induces firms to implement
financial technology in their digital processes to attract customers. However, research on …

With the tendency of increasing virtualization of processes and services because of
information technology, it becomes necessary to study this emerging phenomenon from a …

Abstract Service digitization increasingly impacts work and life. A frequent example is
Internet banking. While customers act independently from time and space constraints, banks …

The increasing digitisation impacts work and life. Process virtualization theory (PVT) offers a
new, yet largely empirically unsupported theory to determine which processes are amenable …

With the advancements of information technology, internet finance as a IT-enabled
virtualization of business process has gain a fast-growing marketplace. However, little is …

Projected growth rates and potential cost savings shift the focus of companies to their digital
channels. However, customers do not want to conduct all service processes digitally …

The post-pandemic COVID-19 has been influential in accelerating the digital transformation
of enterprises and business process virtualization. However, in a virtual working …

Customer experience in online financial services: A study of behavioral intentions for techno‐ready
market segments | Emerald Insight Books and journals Case studies Expert Briefings Open …

Task-technology fit and process virtualization theory are two theories developed by IS
scholars to advance our understanding of the role and impact of information systems in …

The purpose of this study is to examine the structural relationship between the digital
platform capabilities of financial institutions and the impact of customer orientation on …