The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic
The Covid-19 pandemic has imposed the government to provide a mass restriction policy,
and businesses respond to this issue by adopting technology and social media marketing …
and businesses respond to this issue by adopting technology and social media marketing …
The shifting of business activities during the COVID-19 pandemic: Does social media marketing matter?
The implementation of physical or social distancing during the Covid-19 pandemic has an
implication on the shifting of conventional to online business activities. This study aims to …
implication on the shifting of conventional to online business activities. This study aims to …
Adoption of social media marketing for sustainable business growth of SMEs in emerging economies: the moderating role of leadership support
S Chatterjee, R Chaudhuri, G Sakka, B Grandhi… - Sustainability, 2021 - mdpi.com
Social media marketing (SMM) plays an important role in business communication,
marketing, operations, and other activities. There is a growing interest among researchers …
marketing, operations, and other activities. There is a growing interest among researchers …
Social media adoption in smes sustainability: evidence from an emerging economy
Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
Digital transformation of MSMEs in Indonesia during the pandemic
Digital transformation is a new trend in Industrial Era 4.0, leading to a new business pattern
called the digital economy exacerbated by the crisis due to the Covid-19 pandemic …
called the digital economy exacerbated by the crisis due to the Covid-19 pandemic …
[PDF][PDF] Social media marketing and business performance of MSMEs during the COVID-19 pandemic
This study aims to examine the role of social media marketing on the performance of micro-,
small and medium-sized enterprises (MSMEs) during the COVID-19 pandemic. This …
small and medium-sized enterprises (MSMEs) during the COVID-19 pandemic. This …
Exploring social media adoption in small and medium enterprises in Iraq: Pivotal role of social media network capability and customer involvement
ABSTRACT Small and Medium-sized Enterprises (SMEs) can communicate with their
consumers and provide them with relevant information on cost-effective goods or services …
consumers and provide them with relevant information on cost-effective goods or services …
Utilization of social media and its impact on marketing performance: A case study of SMEs in Indonesia
The role of social media has changed both producer and consumer behaviour worldwide. It
connects businesses and customers to communicate with each other seamlessly. Social …
connects businesses and customers to communicate with each other seamlessly. Social …
Social media adoption in SMEs impacted by COVID-19: The TOE model
The purpose of the research is to analyze the behavioral intention to adopt social media in
SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE …
SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE …
The perceptions of SME retailers towards the usage of social media marketing amid COVID-19 crisis
Purpose During the COVID-19 crisis, diversified attitudes and behaviors of structural
equation modeling (SME) retailers were observed in using social media marketing that …
equation modeling (SME) retailers were observed in using social media marketing that …