Mobile marketing apps have been progressively employed as business gadget innovations
in developing economies. Research has acknowledged a number of encounters between …

Mobile phone technology has increasingly been used as a tool for accessing market
information in Sub-Saharan Africa. However little has been done in the development of …

There is a wide gender gap in developing countries due to a range of cultural, economic and
political barriers. This is even more accentuated in post conflict economies in times of crisis …

This study was motivated by the fact that despite Uganda having mobile phone service
penetration of as much as 80% of its population, studies of mobile phone usage among …

Street trading is an economic activity that is conducted by street traders in numerous urban
parts of Tanzania. Street traders use mobile technology to search for markets. This study …

This article explores the role of social media in facilitating women entrepreneurs in India. It
adopts a case study approach to explore the effectiveness of social media platforms in …

This research provides an exploration into the influence of mobile apps and mobile devices
on the design of products. It forms the initial part of a longitudinal study on the use …

Purpose The purpose of this paper is to examine the strategic use of social media and chat
applications of women entrepreneurs to promote their businesses. Design/methodology …

Digitalization as a strong component of the globalization process is currently breaking
barriers and throwing up opportunities in many professions. Marketing can be pinpointed as …

The paper aims to provide a critical in-depth analysis of Mobile Phone Application's role in
enhancing human interaction with E-Retailers, and more specifically, in the Middle East …