Mobile phones are among the most popular consumer devices, and the recent
developments of 3G networks and smart phones enable users to watch video programs by …

The recent developments of smart mobile phones and 3G networks enable users to enjoy
video programs by subscribing to data plans. Due to phone-to-phone communication …

In sponsored content and service markets, the content and service providers are able to
subsidize their target mobile users through directly paying the mobile network operator to …

A sponsored content policy enables a content provider (CP) to pay a network service
provider (SP), and thereby mobile users (MUs) can access contents from the CP through …

Mobile data subsidization launched by mobile network operators is a promising business
model to provide economic benefits for the mobile data market and beyond. It allows content …

Mobile data demand is increasing tremendously, and thus new pricing models are in urgent
need. One promising new pricing scheme is the “sponsored data plan”, ie, end users may …

Cellular data sponsoring (CDS) is a traditional data sponsor scheme widely used in cellular
video delivery networks, where content providers (CPs) bear the cellular data downloading …

Per sponsored content policy, a content provider can pay the network operator on behalf of
mobile users to lower the data usage fees so as to generate more advertising revenue …

With a sponsored content scheme of mobile services, a content provider can encourage end
users/subscribers to access its contents, eg, with an advertisement, by paying part of the …

In this work, we investigate the profit maximization problem for a wireless network carrier
and the payment minimization for end-users. Motivated by recent findings on proactive …