This paper reviews research on product design in the broad domain of business studies. It
highlights established and emerging perspectives and lines of inquiry, and organizes them …

The authors provide synthesized summaries of research on product design conducted over
the 20‐year period from 1995 to 2014, as well as suggestions for future research. Building …

The authors present findings from an analysis of articles related to product design published
in eight leading journals important to marketing thought. Based on this analysis, which …

This paper provides a brief assessment of the current state of design research within the
field of academic marketing. A definition of design is provided that is based on user benefits …

Interest in design is growing among organization and management scholars, educators,
practitioners and government bodies. Research often rests on Simon's (1969) distinction …

The role of design is clearly broader and more comprehensive than the part it plays in
traditional product development. Design thinking is beginning to be considered a means of …

While the popular understanding of the influence of design is growing, academic research
has largely been restricted to considering consumer‐level responses to design elements …

The past decade has ushered in a growth of interest on design, both among scholars and
practitioners. The consequence has been the development of a wealth of new theories on …

Interviews with experts from the business, education, research, and design worlds inform
Christiane Drews's exploration of design thinking as a management practice. Interestingly …

abstract Scholars dedicated increasing attention towards appreciating how design has
changed individuals' perception of new products, firms' understanding and formulation of …