The authors provide synthesized summaries of research on product design conducted over the 20‐year period from 1995 to 2014, as well as suggestions for future research. Building …
M Luchs, KS Swan - Journal of Product Innovation …, 2011 - Wiley Online Library
The authors present findings from an analysis of articles related to product design published in eight leading journals important to marketing thought. Based on this analysis, which …
This paper provides a brief assessment of the current state of design research within the field of academic marketing. A definition of design is provided that is based on user benefits …
L Kimbell - European Academy of Management, 2009 - lucykimbell.com
Interest in design is growing among organization and management scholars, educators, practitioners and government bodies. Research often rests on Simon's (1969) distinction …
R Cooper, S Junginger… - Design Management …, 2009 - Wiley Online Library
The role of design is clearly broader and more comprehensive than the part it plays in traditional product development. Design thinking is beginning to be considered a means of …
While the popular understanding of the influence of design is growing, academic research has largely been restricted to considering consumer‐level responses to design elements …
R Verganti - Journal of Product Innovation Management, 2011 - Wiley Online Library
The past decade has ushered in a growth of interest on design, both among scholars and practitioners. The consequence has been the development of a wealth of new theories on …
Interviews with experts from the business, education, research, and design worlds inform Christiane Drews's exploration of design thinking as a management practice. Interestingly …
B d'Ippolito - Technovation, 2014 - researchgate.net
abstract Scholars dedicated increasing attention towards appreciating how design has changed individuals' perception of new products, firms' understanding and formulation of …