In the digital era, the presence of social media has a strategic function in marketing that can
be optimized to strengthen the company's competitiveness. Besides having an essential role …

In this digital era, marketing of social media Instagram phenomenon is popular in Indonesia.
Instagram is one of the social media that is widely used by the people in Indonesia. The use …

Consumers today are individuals who fulfill life needs such as shopping using e-commerce.
In its fulfillment, consumers can change in terms of purchasing decisions from one e …

Social media has become the primary marketing to enhance repurchase intention in e-
commerce. However, only a few companies in Indonesia use it to increase sales and gain …

The study's goal is to assess the influence of social media activity marketing on e-commerce
in Indonesia and to give suggestions to e-commerce company management. Knowing the …

Social media marketing is being used increasingly by companies to communicate and
interact with customers and influence their behavior responses. The aim in this study was to …

Instagram merupakan salah satu media sosial yang banyak digunakan oleh masyarakat
Indonesia yaitu mencapai 59 juta pengguna aktif Instagram setiap bulannya (the statistics …

Today, technological advancements have resulted in a major transformation in the means of
communication between consumers and companies. Such developments have also …

This research is applied based on purpose and correlation in nature and has been done by
survey method. The statistical population of the study was the customers of sports stores in …

The purpose of this quantitative-deductive paper is to explore the link amongst customer
satisfaction and engagement on social media on repurchase intention in the hospitality …