An industrial paradigm change: Is subscribing the new buying?

M Burger, A Krüger, N Burgmann, J Arlinghaus - Procedia CIRP, 2022 - Elsevier
Prominent market leaders are encouraging subscriptions rather purchases of machines, for
instance. In response, a growing number of suppliers of industrial products are considering …

Offering subscriptions of industrial goods: Uncertain experiment or necessary step?

M Burger, A Krüger, N Burgmann… - IEEE Transactions on …, 2023 - ieeexplore.ieee.org
The implementation of Industry 4.0 often entails various changes to a company's business
model. Not all companies take advantage of the new technological capabilities or create …

Subscription business models in the manufacturing field: evidence from a case study

V Arioli, R Sala, F Pirola, G Pezzotta - IFIP International Conference on …, 2022 - Springer
Manufacturing companies operate in global environments where competition is increasingly
aggressive. To remain competitive, they need to differentiate themselves by updating and …

Design of tailored subscription business models–a guide for machinery and equipment manufacturers

Y Liu, A Gützlaff, S Cremer, T Grbev… - … of the 10th Congress of the …, 2021 - Springer
Machinery and equipment manufacturers especially from high wage countries are
increasingly under pressure to extend their competitive differentiation. Studies show that …

[HTML][HTML] Subscription offers in business-to-business markets: Conceptualization, taxonomy, and framework for growth

C Kowalkowski, W Ulaga - Industrial Marketing Management, 2024 - Elsevier
Abstract The global Subscription Economy has grown tremendously in recent years.
Subscription offers are today increasingly regarded as a strategic imperative in many …

Thinking inside the box: An empirical exploration of subscription retailing

J Bray, MDS Kanakaratne, M Dragouni… - Journal of Retailing and …, 2021 - Elsevier
Subscription retailing is rapidly growing. However, existing understanding of this sector is
limited. Through a large-scale survey of 1356 UK consumers this paper develops a typology …

Disruption at the Door-A Taxonomy on Subscription Models in Retailing

T Rudolph, SF Bischof, T Böttger… - Marketing Review St …, 2017 - econstor.eu
Subscription models have become a popular new way for consumers to do their shopping.
This paper presents a taxonomy of the three main archetypes of subscription models and …

[PDF][PDF] Combining customized offerings-extended products and the role of business partners

S Karlsson - 2012 - publications.lib.chalmers.se
This thesis deals with the increasing attention of manufacturing firms to supply extended
offerings, implying a shift from selling products towards provision of solutions. The overall …

Curated subscription commerce: A theoretical conceptualization

SF Bischof, TM Boettger, T Rudolph - Journal of Retailing and Consumer …, 2020 - Elsevier
Subscription commerce emerged as an up-and-coming phenomenon in retailing that
enables shoppers to automatically receive recurring deliveries of consumer goods. One …

Managing the industrial service function

C Kowalkowski - 2008 - diva-portal.org
During the past decade, growing attention has been given to industrial service offerings in
the marketing literature as well as in many manufacturing firms. This phenomenon is often …