Dairy industry is a backbone of Haryana's economy. Both branded and unbranded dairy
sector is working simultaneously. Branded dairy products have their own attributes, which is …

The purpose of this study was to understand the consumer perception towards branded
dairy products and its factors viz product quality, brand image, productknowledge and …

The present study entitled “A study on consumer behaviour towards the branded milk and
milk products in Tirupati city of Andhra Pradesh” was undertaken mainly to analyse about …

The study was designed to investigate the influence of age level of respondents by different
dimensions of milk brand. The study covers the population includes 325 consumers from …

This study mainly deals with customer purchasing decision of leading dairy brands. The
consumption pattern of dairy products in India has some contrasting contours that do not …

The dairy industry is one of the most important components of the world food system, and is
undergoing dramatic change at the current time. It is highly probable that within ten years …

The whole behaviour of a person while making purchase may be termed as Consumer
Behaviour. It is the process whereby individuals decide whether, what, when, where, how …

The dairy market has been growing progressively over the years and is now bigger than the
other food market but their lies a great state wise inequality in India in terms of consumption …

Clothing and textile have been enormously important throughout human history to have their
materials, production tools and techniques, cultural influences, and social significance …

Milk is an essential commodity which is inevitable in our day-to-day life. Hardly in any
human beings who does not taste milk throughout his life? India beings basically agriculture …