Opinion mining, sentiment analysis and emotion understanding in advertising: a bibliometric analysis

P Sánchez-Núñez, MJ Cobo… - IEEE …, 2020 - ieeexplore.ieee.org
In the last decade, the advertising industry has experienced a quantum leap, powered by
recent advances in neuroscience, a large investment in artificial intelligence, and a high …

Sentiment analysis in e-commerce platforms: A review of current techniques and future directions

H Huang, A Asemi, MB Mustafa - IEEE Access, 2023 - ieeexplore.ieee.org
Sentiment analysis (SA), also referred to as opinion mining, has become a widely used real-
world application of natural language processing in recent times. Its main goal is to identify …

[HTML][HTML] Over a decade of social opinion mining: a systematic review

K Cortis, B Davis - Artificial intelligence review, 2021 - Springer
Social media popularity and importance is on the increase due to people using it for various
types of social interaction across multiple channels. This systematic review focuses on the …

Analytical mapping of opinion mining and sentiment analysis research during 2000–2015

R Piryani, D Madhavi, VK Singh - Information Processing & Management, 2017 - Elsevier
The new transformed read-write Web has resulted in a rapid growth of user generated
content on the Web resulting into a huge volume of unstructured data. A substantial part of …

Deep sentiment analysis: Mining the causality between personality-value-attitude for analyzing business ads in social media

HJ Jang, J Sim, Y Lee, O Kwon - Expert Systems with applications, 2013 - Elsevier
IT vendors routinely use social media such as YouTube not only to disseminate their IT
product information, but also to acquire customer input efficiently as part of their market …

Online sentiment analysis in marketing research: a review

M Rambocas, BG Pacheco - Journal of Research in Interactive …, 2018 - emerald.com
Purpose The explosion of internet-generated content, coupled with methodologies such as
sentiment analysis, present exciting opportunities for marketers to generate market …

The essential of sentiment analysis and opinion mining in social media: Introduction and survey of the recent approaches and techniques

HC Soong, NBA Jalil, RK Ayyasamy… - 2019 IEEE 9th …, 2019 - ieeexplore.ieee.org
With evolution of social network and Web 2.0, people not only consume content by
downloading on web but also contribute and produce new contents. People became more …

[HTML][HTML] Sentiment analysis on IMDB using lexicon and neural networks

Z Shaukat, AA Zulfiqar, C Xiao, M Azeem… - SN Applied Sciences, 2020 - Springer
To find out what other people think has been an essential part of information-gathering
behaviors. And in the case of movies, the movie reviews can provide an intricate insight into …

[HTML][HTML] A survey of sentiment analysis: Approaches, datasets, and future research

KL Tan, CP Lee, KM Lim - Applied Sciences, 2023 - mdpi.com
Sentiment analysis is a critical subfield of natural language processing that focuses on
categorizing text into three primary sentiments: positive, negative, and neutral. With the …

Bibliometrics of sentiment analysis literature

A Keramatfar, H Amirkhani - Journal of Information Science, 2019 - journals.sagepub.com
This article provides a bibliometric study of the sentiment analysis literature based on Web of
Science (WoS) until the end of 2016 to evaluate current research trends, quantitatively and …