Color is a ubiquitous perceptual stimulus that is often considered in terms of aesthetics. Here
we review theoretical and empirical work that looks beyond color aesthetics to the link …

In the past decade there has been increased interest in research on color and psychological
functioning. Important advances have been made in theoretical work and empirical work, but …

Color is a ubiquitous perceptual experience, yet little scientific information about the
influence of color on affect, cognition, and behavior is available. Accordingly, we have …

Empirical work on color and psychological functioning has a long history, dating back to the
19th century. This early research focused on five different areas: Arousal, physical strength …

Color carries meaning and can influence consumers' thoughts, feelings, and behaviors.
Many disciplines, such as neuroscience, psychophysics, visual cognition, and biology have …

Highlights•Individual differences in color sensitivity and color appearance are large and
reliable.•Differences in sensitivity often fail to predict differences in appearance.•Color …

Previous studies on emotional effects of color often failed to control all the three perceptual
dimensions of color: hue, saturation, and brightness. Here, we presented a three …

Page 1 * A FACTUAL STUDY OF THE | NFLUENCE OF COLOR ON HUMAN LIFE Page 2
This edition is published by PICKLE PARTNERS PUBLISHING— www.pp-publishing.com To …

People perceive colors categorically. But what is the role of the environment (or nurture)—
specifically, language—in color perception? The effects of language on the way people …

This research focuses on the relation between color and psychological functioning,
specifically, that between red and performance attainment. Red is hypothesized to impair …