Once the editorial team was finalized, we had to make decisions about narrowing down the
potential list of topics (a very tough task), finding contributors to write specific chapters, and …

Handbook of Media Economics provides valuable information on a unique field that has its
own theories, evidence, and policies. Understanding the media is important for society, and …

This fully updated third edition analyzes the media industries and their activities from macro
to micro levels, using concepts and theories to demonstrate the role the media plays in the …

Media management research became an area of interest and study during the 20th century
as media conglomerates began to take shape, first in the newspaper industry, and later in …

The field of media management has grown frenetically. Over the past ten years a rash of
courses have sprung up all over the world, two journals have been established, as well as …

Between the economic determinations of the marketplace and the cultural discourses within
media representations… lies a terrain that has yet to be fully explored and adequately …

Media economics is the study of how economic and financial pressures affect a variety of
communications activities, systems, organizations, and enterprises, including media and …

In the field of mass communication, the termtheoryis often loosely defined. 1 Paradigms, 2
conceptual frameworks, models, normative theories and, of course, actual theories are all …

In the field of mass communication, the term theory is often loosely defined. Paradigms,
conceptual frameworks, models, normative theories, and, of course, actual theories are all …

Media Economics: Applying Economics to New and Traditional Media differs from ordinary
media economic texts by taking a conceptual approach to economic issues. As the book …