Effective management of customer's knowledge leads to efficient Customer Relationship
Management (CRM). To accurately predict customer's behaviour, clustering, especially K …

Data mining is the powerful technique, which can be widely used for discovering the
customers' behaviors as well as customer's preferences. As a result, it has been widely used …

Clustering is a major field in data mining, which is also an important method of data partition
or grouping. Clustering has now been applied in various ways to commerce, market …

Clustering technique is one of the most important tools for knowledge discovery, during
which the samples are divided into categories whose members are similar to each other …

The growth of the e-commerce business sector presents competitors and creates company
competition. Customers are the company's main asset that must be maintained …

In today's competitive environment, operators are investing in understanding their customers
better, especially their most profitable customer groups and the groups that have the biggest …

Nowadays Customer segmentation became very popular method for dividing company's
customers for retaining customers and making profit out of them, in the following study …

The partnership between businesses and consumers is increasingly crucial with
technological growth. It is necessary to manage this relationship for the company's future …

In the past few years, e-commerce business has placed a greater emphasis on delivering
the better customer service. Building stronger customer relationships aids businesses in …

Businesses derive more revenue from building and maintaining long-term relationships with
their customers. Therefore, it is essential to build refined strategies based on customer …