This study was intended to investigate the online behavior of Taiwan's Net Generation (born
between 1977 and 1997) based on Dentsu's AISAS (Attention-Interest-Search-Action-Share) …

This study aims to assess the AISAS (attention–interest–search–action–share) model in a
tourism setting. AISAS is considered as the most comprehensive model to illustrate one's …

In-destination online shopping (DOS) refers to e-shopping by tourists for tangible goods in
destinations. The evolving landscape of the retail industry and consumer trends are …

Purpose This study aims to adopt the unified theory of acceptance and use of technology
(UTAUT) model to assess travel purchase intentions in Fiji and Solomon Islands. The …

The purpose of this research is to investigate the impacts of gen-Z's perception of consumer-
generated content on social media on their travel intention with the mediating role of travel …

Sharing economy is affecting the global economy with increasing scale, as customers can
exchange commodities in an organized way under the help of an enormous number of …

Purpose The purpose of this study is to examine the ease of use and usefulness of the
application Taobao and whether involvement, self-confidence and self-expression of users …

This paper constructs an integrated model that examines the adoption of online tourism
purchases by consumers and how this adoption is influenced by individual perceptions of …

Social media create a better opportunity for travelers to search for travel information, select
destination and share their personal experiences of the travel. This study proposes a …

Tourism marketing practices have gradually changed into more digital, thanks to the
invention of the Internet and Communication Technology. It alters the notion of word of …