To meet the diverse needs of customers with a competitive offering, many companies are
utilizing product families and platform-based product development to increase variety …

Designing new products based on those features (platforms) that have proven successful or
'fit'is generally termed as 'platform product development (PPD)'. This approach provides a …

Existing models for developing modular product families based on a common platform are
either too engineering oriented or too marketing centric. In this paper, we propose an …

Abstract This paper uses Design Science Research to build a method, entitled Market-
Driven Modularity (MDM), intended to conceptually design modular product family structures …

An effectively designed product platform is vital to the final product family derived from it. A
product platform design consists of platform configuration to decide which variables to make …

Scale-based product platform design consists of platform configuration to decide which
variables are shared among which product variants, and selection of the optimal values for …

A successful product family design method should achieve an optimal tradeoff among a set
of conflicting objectives, which involves maximizing commonality across the family of …

To face the challenges of increasing demand for variety, more specific customer demands
and shortening product life cycles, firms increasingly adopt mass customization techniques …

Product family design and platform-based product development has received much attention
over the last decade. This paper provides a comprehensive review of the state-of-the-art …

With highly fragmented market and increased competition, platform-based product family
design has been recognized as an effective method to construct a product line that satisfies …