Web-based media popularly known as social media is a peculiarity that has revolutionized
the business atmosphere. Since its inception and subsequent adoption by entrepreneurs …

Social media platforms have transformed entrepreneurial activities. These social platforms
are used for communication and marketing, connecting current and prospective customers …

This study examines the use of social media platforms-Facebook and Whatsapp-and how
they support the growth of Small and Medium Scale Enterprises (SMEs) in two major cities in …

There have been few studies done on Small and Medium Enterprises (SME) in the context of
the Kingdom of Saudi Arabia. Furthermore, studies show that Saudi women entrepreneurs …

This chapter explores the impact of digital platforms on online micro and small enterprise
development. The research examines how digital platforms enable the creation of online …

This paper examines how culture influences the diffusion and adoption of social media
technologies in rural businesses. The cultural factors influencing the diffusion and adoption …

Virtual social media is growing, and consumers, marketers, and entrepreneurs are seeing it.
This study investigates how young entrepreneurs perceive social media's revolutionary …

This study examined the utilisation of social media as a marketing tool in entrepreneurial
business in Anambra State. The major aim of this study was to ascertain the use and …

The new age entrepreneurs are witnessing a great shift in the way businesses are been
conducted both locally and globally. Subsequently, social media has risen as an imperative …

Lagos is called the commercial capital and known as a city highly populated in Nigeria, with
not less than 21 million people as at 2016. This makes it the largest city in Africa. The city is …