The main goal of the study is the constructive formalization of the main aspects of big data in
digital marketing of companies in the energy sector. With the help of constructive analysis …

The purpose of the study is to determine the role of digital technologies in the digital
marketing model of modern companies in the energy sector as part of establishing …

This study considers the use of digitalization technologies in the management of marketing
of a commercial company. As a result, the problem of bringing empirical knowledge about …

With the development of a new stage of the industrial revolution, the importance of
digitalization of business development tools is growing. The purpose of this article is to study …

The article examines the problem of using big data in the process of making managerial
decisions. Approaches to the definition of the concept and main characteristics of big data …

At the moment, the conditions of fierce competition in production and sales bring the role of
marketing in business to the fore. Big data, which form the basis of BI-systems, and which …

The article discusses the features of digital marketing in relation to classical, traditional
marketing. A special attention is devoted to a review of digital communications and digital …

Digital space, due to such advantages as accessibility and ease of use, has become a new
direction of conducting marketing activities. The purpose of the research is to improve and …

Small and medium sized business has an important place in the economy of all countries. In
modern conditions of Industry 4.0 development, the introduction of big data analytics into the …

The relevance of the declared topic of this scientific research lies in the wide spread of
digital technologies in many areas of modern social and public life in general, and business …