[PDF][PDF] From on-air to online: an integrated framework for television viewership prediction
S Tai, K Hon - 2018 - scholars.hkbu.edu.hk
The unprecedented expansion of online video has dramatically changed patterns of media
consumption. More and more viewers are watching serialized drama on television across …
consumption. More and more viewers are watching serialized drama on television across …
Viewership forecast on a Twitch broadcast: Using machine learning to predict viewers on sponsored Twitch streams
J Malm, M Friberg - 2022 - diva-portal.org
Today, the video game industry is larger than the sports and film industries combined, and
the largest streaming platform Twitch with an average of 2.8 million concurrent viewers offers …
the largest streaming platform Twitch with an average of 2.8 million concurrent viewers offers …
Prediction and Profiling of Audience Competition for Online Television Series
Understanding the target audience for popular television series is valuable for online video
platform to manage advertising sales, purchase video copyrights, and compete with other …
platform to manage advertising sales, purchase video copyrights, and compete with other …
Who's Watching: The Accuracy of Forecasting Broadcast TV Audience Demand Using Advertising Prices
N Gandhi - 2021 - digitalcommons.pace.edu
Broadcast and cable networks are struggling to keep up with the multitude of entertainment
options available today, including but not limited to streaming services. However, these …
options available today, including but not limited to streaming services. However, these …
Television Audiences can Learn and can Forget: Modeling the Audience's Dynamic Decision Procedure
L Song, G Tso, H Zhang, J Wang… - 5th Annual China …, 2017 - scholars.cityu.edu.hk
Television (TV) audience research can provide various accurate and reliable approaches to
investigate TV ratings and viewer behavior. However, extant research ignores the issue of …
investigate TV ratings and viewer behavior. However, extant research ignores the issue of …
Who Watches What: forecasting viewership for the top 100 TV networks
D Khryashchev, A Papiu, J Xuan, O Dinica… - Computational Data and …, 2019 - Springer
TV advertising makes up more than one third of total ad spending, and is transacted based
on forecast ratings and viewership. Over time, forecast accuracy has decreased due to …
on forecast ratings and viewership. Over time, forecast accuracy has decreased due to …
Revisiting the impact of structural factors on television audience behavior in the streaming age
M Barrett, C Shao, H Mantas - Journal of Broadcasting & Electronic …, 2023 - Taylor & Francis
The current study uses national Nielsen ratings data for the five English-language broadcast
networks (ABC, CBS, the CW, Fox and NBC) from the 2014, 2015 and 2016 television …
networks (ABC, CBS, the CW, Fox and NBC) from the 2014, 2015 and 2016 television …
Who Watches What: Forecasting Viewership for the Top 100 TV Networks
K Hubert, H Vo - Computational Data and Social Networks: 8th …, 2019 - books.google.com
TV advertising makes up more than one third of total ad spending, and is transacted based
on forecast ratings and viewership. Over time, forecast accuracy has decreased due to …
on forecast ratings and viewership. Over time, forecast accuracy has decreased due to …
Forecasting week-to-week television ratings using reduced-form and structural dynamic models
L Song, Y Shi, GKF Tso, HP Lo - International Journal of Forecasting, 2021 - Elsevier
Rather than being sold several months before a program is aired, more than 20% of TV
advertising slots are retained for sale weekly near the program's broadcast time. Distinct …
advertising slots are retained for sale weekly near the program's broadcast time. Distinct …