Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …

In today's dynamic, changing market, customer relationship management supported by a
powerful technological solution for business management such as Customer Relationship …

The concept of this research springs from the controversy of previous research findings on
the effect of Customer Relationship Management (CRM) which is seen as an integrated …

Purpose–Increasingly, customer relationship management (CRM) is being viewed as a
strategic, process‐oriented, cross‐functional, value‐creating for buyer and seller, and a …

The purpose of this article is to review the literature on customer relationship management
(CRM) to analyze the trends in CRM approaches, activities, tools, and implementation from …

The main purpose of this article is to provide an integral and managerially useful view of
customer relationship management (CRM) as business strategy. The key objectives are: to …

ABSTRACT Customer Relationship Management (CRM) has established itself as one of the
fastest growing business management technology solutions in recent years, which makes it …

Customer Relationship Management (CRM) has attracted the attention of both marketing
practitioners and researchers over the last decade. Significant progress has been made in …

This article focuses on the research conducted in customer relationship management (CRM)
from 2000 to 2014 in six top-tier academic publishing journals: Journal of Relationship …

This article aims to review the literature on customer relationship management (CRM)
research. This review article analyses the trends in CRM research, popular research topics …