The bouba/kiki effect—the association of the nonce word bouba with a round shape and kiki
with a spiky shape—is a type of correspondence between speech sounds and visual …

We examine a high-profile phenomenon known as the bouba–kiki effect, in which non-word
names are assigned to abstract shapes in systematic ways (eg rounded shapes are …

Adult listeners systematically associate certain speech sounds with round or spiky shapes, a
sound-symbolic phenomenon known as the “bouba-kiki effect.” In this study, we investigate …

It has been suggested that the Bouba/Kiki effect, in which meaningless speech sounds are
systematically mapped onto rounded or angular shapes, reflects a universal crossmodal …

Although the arbitrariness of language has been considered one of its defining features,
studies have demonstrated that certain phonemes tend to be associated with certain kinds of …

Sound symbolism is the process by which speakers link phonetic features with meanings
non-arbitrarily. For instance, speakers across languages associate non-words with rounded …

Sound symbolism refers to associations between language sounds (ie, phonemes) and
perceptual and/or semantic features. One example is the maluma/takete effect: an …

Prior investigations have demonstrated that people tend to link pseudowords such as bouba
to rounded shapes and kiki to spiky shapes, but the cognitive processes underlying this …

A striking demonstration that sound–object correspondences are not completely arbitrary is
that adults map nonsense words with rounded vowels (eg bouba) to rounded shapes and …

Western participants consistently match certain shapes with particular speech sounds,
tastes, and flavours. Here we demonstrate that the “Bouba-Kiki effect”, a well-known shape …