AF Jitareanu, M Mihaila - Ecoforum Journal, 2023 - ecoforumjournal.ro
In the last 10 years, specific marketing activities are increasingly visible. However, marketing is not only about the mode of action, but also involves tuning to the latest theories that have …
N Ahuja - International Journal of Research in Humanities & Soc …, 2016 - raijmr.com
The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, and …
CL Goi - International journal of marketing studies, 2009 - pdfs.semanticscholar.org
The main objective of this study is to review the present marketing mix applies particularly to the marketing. This study provides an idea to the marketers and can be used as tools to …
The main objective of this study is to review the present marketing mix applies particularly to the marketing. This study provides an idea to the marketers and can be used as tools to …
Most marketing practitioners recognise the marketing mix as an important tool in marketing planning, implementation and strategy development. The marketing mix elements (4Ps) …
As a science and art of discovering, and-even more importantly-keeping the customer, marketing imposes itself with the basic philosophy of running contemporary business. The …
Modern society is becoming increasingly aware of the necessity to behave in a sustainable manner which resulted in higher expectations towards sustainable practices of businesses …
The marketing is essential, it is one of the most important elements for every company that aim to be competitive in the ongoing turbulent environment (Porter, 1989; Grönroos, 1990; …
Emerging markets have in recent times become a great source of interest for companies due to the unique value that they have to offer. In spite of this, marketing products or services in …