COMPETITIVENESS AND PERFORMANCE REFLECTED IN THE NEW 7P AND 9P MARKETING MIX

AF JITĂREANU, M MIHĂILĂ - ceeol.com
In the last 10 years, specific marketing activities are increasingly visible. However, marketing
is not only about the mode of action, but also involves tuning to the latest theories that have …

COMPETITIVENESS AND PERFORMANCE REFLECTED IN THE NEW 7P AND 9P MARKETING MIX

AF Jitareanu, M Mihaila - Ecoforum Journal, 2023 - ecoforumjournal.ro
In the last 10 years, specific marketing activities are increasingly visible. However, marketing
is not only about the mode of action, but also involves tuning to the latest theories that have …

[PDF][PDF] The Eight 'P'of Marketing Mix

N Ahuja - International Journal of Research in Humanities & Soc …, 2016 - raijmr.com
The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments, and …

[PDF][PDF] A review of marketing mix: 4Ps or more

CL Goi - International journal of marketing studies, 2009 - pdfs.semanticscholar.org
The main objective of this study is to review the present marketing mix applies particularly to
the marketing. This study provides an idea to the marketers and can be used as tools to …

[PDF][PDF] MARKETING MIX: 4PS OR MORE?

SN Pandey - researchspectra.org.in
The main objective of this study is to review the present marketing mix applies particularly to
the marketing. This study provides an idea to the marketers and can be used as tools to …

A New Perspective on Marketing Mix Elements in the Context of International Consumers

S KARAKÖSE, Fİ AKIN - TWIST, 2024 - twistjournal.net
Most marketing practitioners recognise the marketing mix as an important tool in marketing
planning, implementation and strategy development. The marketing mix elements (4Ps) …

[PDF][PDF] MARKETING STRATEGY 7 P MARKETINŠKA STRATEGIJA 7P

P GARDIJAN, I ZILIC - hrcak.srce.hr
As a science and art of discovering, and-even more importantly-keeping the customer,
marketing imposes itself with the basic philosophy of running contemporary business. The …

The marketing mix in a marketing 3.0 context

D Warrink - 2015 - essay.utwente.nl
Modern society is becoming increasingly aware of the necessity to behave in a sustainable
manner which resulted in higher expectations towards sustainable practices of businesses …

[PDF][PDF] Service Marketing Mix and its usage: Lessons provided by IT companies

W Leonard, C Francesco - Marketing and Innovation …, 2017 - bslab-symposium.net
The marketing is essential, it is one of the most important elements for every company that
aim to be competitive in the ongoing turbulent environment (Porter, 1989; Grönroos, 1990; …

Application of the 4Ps in Emerging Markets

S Boateng - 2014 - papers.ssrn.com
Emerging markets have in recent times become a great source of interest for companies due
to the unique value that they have to offer. In spite of this, marketing products or services in …