Relationship marketing is the process of establishing, maintaining, and improving solid
relationships with a company's customers and other stakeholders. Relationship marketing …

The retail industry is huge and dynamic, an industry in which change is a constant
phenomenon. Over the last few decades in both Europe and North America one has seen …

The traditional marketing approach advocates the marketing mix principles and the quest for
market share dominance through mass marketing techniques and a focus on new customer …

In marketing practice, most so-called “customer retention programs” only focus on
behavioral outcomes, such as repeated patronage. These programs target immediate …

This research aims to examine the impact of relationship marketing on customer retention,
as well as the moderating role of customer loyalty and the mediating role of customer …

Marketing science has long been concerned with the question of the extent to which
customer satisfaction leads to customer retention and subsequently to a positive effect on …

Relationship marketing and customer relationship management have taken a central
position in marketing strategy in the past two decades. A confluence of factors, including the …

In the $40 billion customer relationship management (CRM) and services market, more than
half of all customer relationship programs fail (Robinson, R., 2000; Fox, P., 2001). The …

The research aims to investigate how to improve relationship quality and retain customers
through marketing communications. The article presents an extensive review of the …

The current study explores the evolution of the relationship marketing paradigm in the
literature. Based on a systematic review of the works published during the last two decades …