The aim of this research paper is to investigate the adoption of digital branding among
specialty eatery start-ups in a post-pandemic environment. The study analyses the …

Adoption of digital marketing tools in independent businesses: experiences of restaurant
entrepreneurs in India and United Kingdom | Emerald Insight Books and journals Case studies …

Culinary, with various types of food and various menus, is now rife in the midst of society,
especially during the current pandemic. It is added with the implementation of The …

This study focuses on the adoption of digital marketing practices in the hospitality industry in
the Garhwal region of Uttarakhand. The primary objectives of this study are to identify the …

This study aims to analyze digital marketing adoption among micro and small enterprises
(MSEs) operating in Lagos State, Nigeria. This state was chosen because it was the worst hit …

Contemporary furniture marketing platforms that are based on furniture exhibitions, retail
malls, and galleries were severely disrupted by the global COVID-19 pandemic. Therefore …

Digital marketing has become the most preferred marketing strategy and has been widely
practiced by business actors since the Covid-19 pandemic. This is the result of the …

Effective marketing has always been one of the imperative factors to business sustainability
in line with IR 4.0 and Society 5.0. It brings a vital concern, myriad challenges, and benefits …

This paper reports on qualitative research that sheds light on online retail branding in the
bakery sector. This paper highlights owner-managers'(OMs) perceptions of branding, as well …

Purpose The purpose of this study is to empirically examine the moderating effect of the
COVID-19 pandemic on SME digitization in the restaurant sub-sector of the hospitality …