In the field of mass communication, the termtheoryis often loosely defined. 1 Paradigms, 2
conceptual frameworks, models, normative theories and, of course, actual theories are all …

In the field of mass communication, the term theory is often loosely defined. Paradigms,
conceptual frameworks, models, normative theories, and, of course, actual theories are all …

In less than two decades, the ecology of media industries has evolved in startling and
unpredictable directions as a result of technological innovation and changes in media …

Theories are constructed to explain what we see or think we see. Since the publication of
Kuhn'sStructure of Scientific Revolutionsin 1962, however, it has been generally …

The core task of media management is to build a bridge between the general theoretical
disciplines of management and the specificities of the media industry. Media management …

Media management research became an area of interest and study during the 20th century
as media conglomerates began to take shape, first in the newspaper industry, and later in …

Once the editorial team was finalized, we had to make decisions about narrowing down the
potential list of topics (a very tough task), finding contributors to write specific chapters, and …

T he mass media have been studied in reasonably formal and systematic ways for quite a
long time, about as long as Western media systems have been composed of" true" mass …

The field of media management has grown frenetically. Over the past ten years a rash of
courses have sprung up all over the world, two journals have been established, as well as …

The question of media effects is truly" the perennial black box of communications research,"
as the call for papers for this Journal issue puts it. Social life being multicausal, sorting out …