Social media influencers have become a more effective modern marketing approach used
by businesses to influence consumers' intention and attitude. This study explores this …

This research aims at providing a meta-analysis of empirical findings of the literature on the
characteristics of social media influencers on customer engagement and purchase intention …

A new digital marketing tool that has emerged today is that of social media influencer
marketing. Social media influencers are those individuals who shape consumers' …

Social media influencers are first explored in the advertising field, particularly to create buzz
in the younger markets and further expand social media coverage in businesses. This study …

The present study examined the impact of social media influencers (SMIs) on consumers'
purchasing decisions, by examining the factors affecting purchase intentions of consumers …

Social media's effect has become one of the important business topics these days and is
largely discussed in terms of influencing consumer decisions. This study aims to investigate …

In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …

The exploration of social media among Gen Z has promoted the development of influencer
marketing in emerging markets. This study aims to determine how influencer marketing …

The rise of social media influencers (SMIs) in the recent decade garnered wide interest from
academicians and marketers. Academicians try to understand the effect of influencers on …

People incorporate and use the internet in their lives in line with the development of
technology. Facebook, Twitter, Instagram, which are especially defined as social media (SM) …