Social commerce has recently expanded to operate in real time. The business model
associated with social commerce has great potential to generate big sales. In order to …

Purpose The purpose of this paper is to investigate the influence of social commerce
constructs (SCCs), social support and relationship quality on social commerce intentions …

The growing popularity of social commerce may transform the purchase behaviour of
consumers. It is the need of time to investigate the factors that impact the consumers' …

Social commerce has become a fiercely competitive environment. Understanding
consumers' purchase intentions can help social commerce platforms retain and attract more …

The past couple of years have witnessed the emergence of a new phenomenon known as
social commerce, which incorporates the transactional aspect of e-commerce with social …

Purpose Social media remarkably changed the way of interaction between the consumers
and organizations. The increased acceptance of social media has given rise to social …

In recent years, businesses are paying increasing attention to how to conduct commercial
activities on social networking sites (SNS). This has also made social commerce an …

Behavioral intention toward social commerce has been explained mainly by consumers'
pursuit of utilitarian and economic value. However, in this paper, we show that consumers …

As a new type of e-commerce, social commerce is an emerging marketing form in which
business is conducted via social networking platforms. It is playing an increasingly important …

The proliferation of social commerce has changed customers' purchase decision-making
process. However, few studies have investigated the roles of social commerce factors on …