This paper analyses the influence that certain aspects of packaging design have on the
consumer expectations of a series of sensory and non-sensory attributes and on willingness …

Previous research exploring the impact of consumer expectations induced by packaging on
food perception was mainly focussed on visual cues (eg written communication, pictures …

This study was conducted in order to compare the behaviour of consumers who had to
choose products under economic constraint in two conditions: when perceived quality was …

Food appearance sets intentions and expectations. When designing packaged food much
attention is devoted to packaging elements like color and shape, but less to the …

This paper studies the influence that serving suggestions on a popular Spanish soft cheese–
known as “queso fresco”—packaging have on consumer expectations regarding certain …

Two experiments designed to investigate how the shape and colour of packaging, and
product category, conjointly impact consumers' product and packaging expectations are …

The aim of the present research was to investigate the influence of packaging design on
consumers' perception of quality of fresh carrots. We adopted a conjoint analytic approach in …

Packaging attributes are considered to have an influence on consumer purchase decisions
for food and, as a consequence, also on its consumption. To improve the current minimal …

Qualitative research techniques are frequently used as a means to understand consumers'
perceptions and behavior when it comes to food choice. Particularly, projective techniques …

Using packaging and presentation format to appeal to consumers and to communicate
product benefits directly on the shelf is a competitive advantage in the food industry. Both …