Over the last decade, the growth in demand for green innovations has become apparent.
This can be linked to increased consumer awareness of the environmental problems that the …

The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

Environmental challenges have led to a shift toward more sustainable consumption and
production patterns. Understanding the factors that influence consumers' choices toward …

In order to achieve sustainable development to protect the environment and society, an
increasing number of scholars have conducted in-depth research on green marketing and …

Purpose This paper examines the status and evolution of green innovation research from
1948 to 2018. Design/methodology/approach Using a systematic review of 293 peer …

As the issue of environmental concern and sustainability is becoming crucial for
organizations, it is becoming essential to understand the consumers green marketing …

Abstract “Green innovation” and “green products” are buzzwords in the current era.
However, consumers habitually resist innovative appliances that differ from the conventional …

With the rise of eco-awareness and innovation in recent years, companies have constantly
sought to be the first to introduce new green-concept products to the market to gain a larger …

Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

This work is based on the conjecture that multiple motivational pathways might lead to the
adoption of green innovations. A sequence of two studies was designed to identify motives …