Although there is increasing interest in place and destination branding, the inter‐disciplinary
nature of the field poses challenges for the development of a coherent knowledge base …

The overall aim of this book is to examine and clarify several aspects of the recently
popularized concept of place branding. Many of the constituents of the application of …

Many facets of place branding, such as identities, image, promotion or sense of place, have
been around for a long time. However, the need to analyse their nature in the context of …

After years of separate development, there has recently been a convergence between the
academic domains of urban policy, tourism and mainstream branding resulting in the …

Place branding has its origins in the literature on place promotion, which is primarily
associated with the literature on urban policy, a domain of study that has attracted …

Purpose Although place branding is increasingly popular in research as well as in local,
regional and national political agendas, the theoretical foundations of the place branding …

The emerging convergence between the disciplines contributing to the development of
place branding as a field of study has led to a more holistic view of the subject, broadening …

This article introduces a novel approach towards place branding theory, adopting a view
based on the relationship between the place brand and place identity. The article first …

The concept of Place Branding has emerged in recent years as a powerful instrument and it
is increasingly popular among both commentators on place marketing theory and …

The number of cities claiming to make use of branding has been growing considerably in the
last decade. Competition is one of the key drivers for cities to establish their place as a brand …