Value-based pricing is known to be challenging, especially on online platforms, but is
considered a superior pricing strategy. We investigate cross-platform pricing and other …

Expectations play a significant role in determining customer perceptions and satisfaction.
Accordingly, retailers seek to manage customers' service expectations. However, the …

Problem definition: We present a data-driven study of the secondary ticket market. In
particular, we are primarily concerned with accurately estimating price sensitivity for listed …

Abstract “Deal of the Day”(DoD) platforms have quickly become popular by offering savings
on local services, products and vacations. For merchants, these platforms represent a new …

Online vendors often employ drip-pricing strategies, where mandatory fees are displayed at
a later stage in the purchase process than base prices. We analyze a large-scale field …

Retailer pricing is a key element of retailer strategy that critically shapes retailers' fortunes.
Many retailers live and die by their pricing strategy. This chapter reviews emerging retailer …

Abstract Research Summary While revenue models are strategically important, research is
incomplete. Thus, we ask:“What is the optimal choice of revenue model?” Using a novel …

Business models increasingly depend on inputs from outside traditional organizational
boundaries. For example, platforms that generate revenue from advertising, subscription, or …

Purpose–In the face of increased pricing pressure, managerial attention for value‐informed
pricing (in which a price is based on the customer's value perception) is on the rise …

Increased availability of high-quality customer information has fueled interest in
personalized pricing strategies, that is, strategies that predict an individual customer's …