The emergence of the Internet as a commercialization method has offered organizations
many opportunities. However, when buyers want to execute a transaction online, a certain …

In order to promote web sales, companies conducting electronic commerce are constantly
seeking viable and efficient ways to increase web traffic. One approach is to build …

Third-party seal programs, such as BBBOnLine, have emerged as a thriving e-service for
building consumer trust on the Internet. Given the impersonal nature of electronic commerce …

Public accounting firms and other independent assurance providers have developed and
marketed web assurance services resulting in a seal as an indicator of compliance …

With the unprecedented growth of the Internet, business-to-consumer (B2C) commerce has
grown to vast proportions. However, after years of practice, how to promote consumers' trust …

There is conflicting evidence as to the current level of awareness and impact of Web
assurance seal services (WASSs). This study examines consumers' awareness of WASSs …

In 2000, the European Commission launched an initiative to strengthen consumer
confidence in e-commerce. This work focussed on the role and effectiveness of trustmarks in …

This research examines the effects of third-party Web assurance seals on consumers' initial
trust in online vendors from a functional perspective. The main effects and interaction effects …

Consumer trust of Internet vendors is a major factor influencing the success of e-commerce.
To enhance consumer trust, many e-retailers are experimenting with various trust-building …

Internet commerce is exploding and predicted to continue growing at a rapid rate for several
more years. Online businesses that have a desire to tap into this Internet commerce …