The limited understanding of how digital platforms, especially the Metaverse, influence
public perception and attitude towards sustainable fashion in large scaled markets such as …

The metaverse as a new social marketing platform has unquestionably opened new
horizons for the digital fashion economy. This research aims not only to explore consumers' …

Sustainability issues in the fashion industry have received incremental attention from diverse
stakeholders, yet sustainable fashion communication is still confusing. Due to the complexity …

The fashion industry is a lucrative market that generates revenue in the trillions through the
production and distribution of clothing, footwear, and various accessories. The apparel …

The rising significance of sustainability within the fashion industry (Orminski, Tandoc Jr. and
Detenber, 2021), coupled with the increasing utilization of social media as a platform for …

Purpose This study aims to examine YouTube comments relevant to sustainable fashion
posted on fashion haul videos over the past decade (2011–2021). It is guided by two …

The field of fashion is rapidly evolving, as it has surprisingly arisen as one of the most
inclined to adopt digitalization and virtual realities to transform its business model, motivated …

The ongoing transformation of the fashion industry is driven by an increasing focus on
sustainability, ethical practices, and responsible consumer behavior. Simultaneously, social …

Sustainability in the fashion industry is a very debatable concept as this industry is
commonly known for being unsustainable due to environmental, social, economic, and …

This study explored consumer engagement with sustainable fashion brands (SFB),
sustainably aware fashion brands (SAB), and traditional fashion brands (TAB) across …