This research investigates the intricate dynamics between marketing network strategies,
sales performance, and market share in the Indonesian e-commerce industry. Employing a …

Purpose of the study: The purpose of the study was to examine the role of social media in
digital marketing in Jakarta, Indonesia Statement of the Problem: In Jakarta, Indonesia, there …

In recent years, online business in Indonesia has experienced rapid growth. This condition
is undoubtedly supported by technological advancements and a high number of internet …

The phenomenon of social media marketing (SMM) has only been developed in the last
decade and focuses mainly on the impact that social networks have on consumer behavior …

Social media has emerged as one of the revolutionary technologies of the 21st century,
ushering in a new era and providing users with the capabilities to connect, share and …

Purpose: This study aims to determine the effect of creative information advertising as a
mediation between market expansion and influencer marketing on the number of sales in …

This research investigates the influence of digital marketing practices on business growth in
the e-commerce industry in Indonesia, focusing on Social Media Usage, Search Engine …

This study investigates the impact of social media influencers (SMIs) on small business
brand equity in Nigeria. With the country facing significant economic challenges and a …

Abstract Based on Hypefest and Katadata research in 2023, the growth of local brands in
Indonesia is currently not matched by an optimal marketing strategy, because consumer …

ABSTRACT Micro, Small, and Medium-Sized Enterprises (MSMEs) is a very important
industry in Indonesia. MSMEs support large-scale businesses and they are crucial to job …