People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

Social media applications have been extensively used and adopted by individuals and
organisations in most aspects of daily life. Likewise, researchers have spent much effort in …

In a decade's time, the social media has not only brought about drastic changes in the mode
of communication but has also become an important marketing tool, making it an area of …

Social media refers to the online media that allows multi-directional conversations and real
time interactions. This includes social networking sites (SNS), blogs, discussions forums …

It has been observed that Internet technologies and web-based applications are persistently
increasing and in the current scenario, technology is more about linking people rather than …

Today is the era of digitalization. Nowadays, people prefer to attach their lives to social
media presence on Facebook, Instagram, Twitter, YouTube, and LinkedIn. Hence …

Technological innovation has grown at an unprecedented rate over the past couple of
decades, creating multiple opportunities for marketing in online settings. The proliferation of …

The widespread use of social media as a marketing tool during the last decade has been
responsible for attracting a significant volume of academic research, which, however, can be …

The present context of digitalized business era reshapes marketing promotional strategies
whilst social media plays a pivotal role within. Empirical investigations found clarifying how …

In an era where technology prevails, entrepreneurs as well as marketers see the need to
keep up with the fast pace of change or risk being outdated. Gone are the days when a pure …