Background: Cognitive biases are popular topics in psychology and marketing, as they refer
to systematic cognitive tendencies in human thinking that deviate from logical and rational …

Three experiments explored cognitive models of inferior, compromise, and phantom decoy
effects in both judgment and choice. Participants made judgments of attractiveness …

Human choices are remarkably susceptible to the context in which options are presented.
The introduction of an inferior option (a decoy) into the choice set can make one of the …

How robust are framing effects? Are framing effects more or less likely when people think
more about their decision? What impact do mindsets have on the emergence of framing …

Research on framing effects has been one of few multidisciplinary endeavors joined by
psychologists, economists, political scientists, and management and marketing researchers …

The decoy effect is a well-known, intriguing decision-making bias that is often exploited by
marketing practitioners to steer consumers towards a desired purchase outcome. It …

Decision makers use confirmatory search strategies in judgment tasks. As a result of this,
their attention towards task‐relevant cues is biased in favor of cues supporting available …

Framing effects on retail store choice decisions were investigated in four experiments.
Subjects preferred the store that guaranteed (a “sure” option) good prices (experiment 1) …

Studies of contextual choice typically use three option choice sets to evaluate how
preference relations depend on the values of a third decoy option. However, often real …

Framing effects have long been viewed as compelling evidence of irrationality in human
decision making, yet that view rests on the questionable assumption that numeric quantifiers …