Purpose The rise in the use of Internet technologies and social media has shifted the
marketing practices from offline to online. This study aims to determine the pros and cons of …

Purpose Advancement in technology has increased the use of social media among Internet
users. People are on social media all day and brands cannot miss this opportunity to turn …

Purpose–The advent of social media is dramatically changing the way marketing
communication is conducted. This paper reports a study regarding the use of social media in …

In Saudi Arabia, the social media has encouraged and facilitated promotion and creation of
various business, resulting in the development of many startup fashion businesses on …

Social media is an umbrella term that defines online technology and practices used to share
opinion, insights, experience and perspectives. Social media are low cost marketing tools …

Thus, the writer aims to provide companies with recommendations on developing their
social media strategies through this research. In order to achieve the goal, the author first …

The next global communication boom is going to be with the social media where the use of
social media between individuals, between individuals and organizations and between …

Today's customers are engaging with brands at many different levels-from traditional
storefronts and call centers to the Internet and social media. Currently, social media is a top …

Social media has become an integrated part of everyday life, but its entry into the luxury
goods industry has been far from easy. The use of social media in the luxury beauty industry …

Aim: To review and discuss the use of social media platforms as digital marketing tool and
promotional strategy by brands. The digital age inevitably brings changes and increased …