Short videos have become the most-liked medium for Chinese consumers to learn about a
brand's products or services. This paper assesses how short video storytelling shapes …

The BeefLedger Export Smart Contracts project is a collaborative research study between
BeefLedger Ltd and QUT co-funded by the Food Agility CRC. This project exists to deliver …

Purpose This paper explores how the blockchain food traceability system (BFTS) affects
consumers' affective brand commitment and subsequent willingness to pay premium prices …

Food safety is a public health issue of paramount importance. In this regard, blockchain has
emerged as a promising technology that allows users to effectively and efficiently record the …

Blockchain technology has been designed to improve the transmission of transparent
information across a variety of industries and products. Yet, consumers tend to perceive …

Many studies in the related literature have proven that the perception of flavor and
healthiness can be affected by both the product's intrinsic and extrinsic cues. Package …

Purpose This study explores the influence of the following factors on consumer adoption of
blockchain food traceability (BFT): innovation-adoption characteristics, segmentation …

Purpose This study explores the factors impacting user adoption and trust in blockchain-
based food delivery systems, with a spotlight on the Open Network for Digital Commerce …

The issue of food safety has become a crucial public health issue worldwide. Blockchain
technology allows consumers to track the flow of food and effectively record the sources and …

Purpose The purpose of this paper is to investigate meat traceability by outlining the different
perspectives and opinions of meat supply chain stakeholders (SCSs); it also evaluates …