Systematic Literature Review on Digital Marketing in India: Present Scenario

U Anurag, S Kaur - Proceedings of the International Conference on …, 2021 - papers.ssrn.com
Digital Marketing has emerged since 1990's and 2000's.'Online Marketing,''Internet
Marketing,'and'Web Marketing'are all terms used to describe Digital Marketing. The use of …

[PDF][PDF] A study on literature review for identifying the factors impacting digital marketing

D Bhagowati, DM Dutta - International Journal of Sales & Marketing …, 2018 - academia.edu
In today's era, digital marketing has an extensive utilization in various sectors. The impact of
digital media has been very much visible among the young aspirants especially in higher …

[PDF][PDF] Digital marketing–trends, opportunities and challenges

HN Archana - International Journal of Advance and Innovative …, 2019 - isbr.in
Digital Marketing is becoming an integral part of life as digital platforms are increasingly
incorporated into businesses. Digital marketing embodies an extensive selection of service …

[PDF][PDF] Digital marketing: a review

P Madan - V Paradigm shifts in management practices in the era …, 2021 - researchgate.net
Digital marketing is the utilization of different forms of digital communication devices to
convey promotional messages with potential customers. In 2000s, with the increasing …

[PDF][PDF] Digital marketing in India: An overview

IA Dar, R Lakha - IAHRW International Journal of Social Sciences …, 2018 - researchgate.net
The digital revolution has impacted both consumers as well as businesses. Over the past
decade technology and the form, it is used has changed drastically. Earlier, the Internet was …

Digital Marketing in India it's Scope, Growth and Development

G Kiradoo - International Journal of Management, IT & Engineering, 2017 - papers.ssrn.com
Purpose: In the last decade, a massive change has occurred in marketing and advertising
industry of India. Indian market is significantly changing with the massive use of Internet and …

A critical review of digital marketing

M Bala, D Verma - M. Bala, D. Verma (2018). A Critical Review of …, 2018 - papers.ssrn.com
This paper offers views on some current and future trends in marketing. The content is based
on recent literature and on what is happening in the business world. The paper is based on …

[PDF][PDF] Digital Marketing: An Overview

PS Ingle, A Desai, R Kale - … for Research in Applied Science & …, 2020 - researchgate.net
DIGITAL MARKETING: AN OVERVIEW Page 1 Our Heritage ISSN: 0474-9030 Vol-68-Issue-30-February-2020
P age | 3645 Copyright ⓒ 2019Authors Digital Marketing: An Overview Prof Pritibala …

[引用][C] A Systematic Review on the Field of Digital Marketing

H Kaur - International Journal Of Technology And Computing, 2016

[引用][C] A Critical Review of Digital Marketing with Special Refernce to an Indian Market

Y Hole, S Pawar-Hole, V Malkar - Journal of Xi'an University of Architecture & …, 2020