This chapter will cover development of business from and through the internet and social
media. The aim of the chapter, which was set from the beginning, was twofold. The primary …

This paper reviews the nature, effects and present state of affaires of the new generation of
Internet applications known as Social Media or Web 2.0. It explores the aptitude and …

This chapter provides an insight of contemporary developments in social media marketing
with special reference to the emergence of online technology and its influence upon various …

This literature review aims at providing a comprehensive and consolidated representation
on how Digital Transformation in Marketing has, so far, influenced value making for …

Digital Marketing have revolutionized the way companies communicate and interact with
their publics, in particularly in the Fashion Business. The use of digital communication on a …

Social media is becoming an integral part of marketing communications. Therefore, it cannot
be ignored by a successful company when setting its business strategy. The main aim of this …

The advent of social media tools has led to a new era in advertising theory and practice.
However, scant amount of research addresses the ways in which social media are used in …

This chapter explains the nature, effects and current standing of the new generation of
Internet applications, commonly known as Social Media or Web 2.0, reviews their role as …

A revolution is happening via the Internet of Things (IoT)–one that will have tremendous
impact on the world as we know it. The IoT, which involves interconnected devices, systems …

Technology plays an important role in the lives of businesses. For this reason, today, it is not
possible for a company to maintain its existence without using technology. In the digital age …